The Ping & Jim Plan for Sellers

Needs Analysis

The process of selling your home begins with you. We ask the pertinent questions: Why you are selling? Where you are going?  What’s your timetable? We listen to your answers and act accordingly, because your needs drive the process.

Pricing Strategy

Helping you set the right asking price is of key importance. Every seller wants to maximize value, but no one wants a “For Sale” sign that’s starting to grow moss. Before making a recommendation, we undertake a market analysis and prepare a written report of comparable sales. Then we sit down with you to discuss the data and help you arrive at your asking price. As part of this process we prepare a “net sheet” which will show you the bottom line of what you can expect to receive when the transaction closes.

Property Preparation

Most houses can benefit from some strategic tweaks before they hit the market. We advise you on repairs and upgrades that you may wish to undertake, while always keeping in mind the cost-benefit equation. We also assist with staging to help maximize your property’s desirability to would-be buyers.

Marketing Strategy

Online marketing is a must for today’s tech-savvy buyers. When working with us, your home will be prominently featured on Zillow, Trulia, Redfin and Realtor.com. We give you the advantages of professional photography and videos that will entice buyers to visit your home. We also commit to holding frequent open houses, and to prepare glossy fullcolor brochures – all with a mind to maximize your exposure to buyers who are searching for a home like yours.

Receive Offers & Negotiation

With the right pricing, preparation and market conditions, your home may receive multiple offers. We review the details of each offer and help you choose the best one for you. We are smart, tough negotiators, and will always work to advance your best interests. Our goal is to get you the most money, in the shortest time, with the fewest hassles.

Escrow

After you have accepted an offer, the escrow period begins. We schedule and oversee any work that is required before the new buyer takes possession. We coordinate preparation of all documents and review them before you sign. We also monitor the new buyer’s contractual obligations also, to insure the escrow closes on time.

After the Sale

Whatever you need, you can count on us. We view closing the deal as only one step in building a lasting relationship with you.

Ping & Jim Real Estate
925.603.3393

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